A useful creative brief

The questions that help a new collaboration get off to a good start.

Start with the people.

Who do you want to reach, and what do you want them to understand? A useful brief starts with people and a clear goal.

Use this as a starting point for your own team’s conversation, and adapt the details to the work in front of you.

Share what you know.

Bring the context, the constraints and the questions still open. Separate essential requirements from ideas you would like to explore.

Use this as a starting point for your own team’s conversation, and adapt the details to the work in front of you.

Agree a useful next step.

A brief starts a conversation. Leave space to ask better questions and make the plan clearer together.

Use this as a starting point for your own team’s conversation, and adapt the details to the work in front of you.

Illustrative editorial content for the Happy theme demonstration.