A little more personality

Find the details that make your brand feel like you.

Find the familiar truth.

Look for the thing your team says, does or cares about that already feels like you. A distinctive brand often begins with something real.

Use this as a starting point for your own team’s conversation, and adapt the details to the work in front of you.

Give it a visual language.

Color, shape and typography can express a point of view. Use a small set of deliberate choices consistently, with enough room for contrast.

Use this as a starting point for your own team’s conversation, and adapt the details to the work in front of you.

Keep it useful.

Personality works best when people can still understand what you do and find what they need. Let character support clarity.

Use this as a starting point for your own team’s conversation, and adapt the details to the work in front of you.

Illustrative editorial content for the Happy theme demonstration.