A little more personality

Look for the thing your team says, does or cares about that already feels like you. A distinctive brand often begins with something real.

Use this as a starting point for your own team’s conversation, and adapt the details to the work in front of you.

Color, shape and typography can express a point of view. Use a small set of deliberate choices consistently, with enough room for contrast.

Use this as a starting point for your own team’s conversation, and adapt the details to the work in front of you.

Personality works best when people can still understand what you do and find what they need. Let character support clarity.

Use this as a starting point for your own team’s conversation, and adapt the details to the work in front of you.